Strategic Sales & Customer Service

Strategic Sales and Customer Services is designed to help executives, customers service personal transform their sales organisations into strategic assets that provide sustainable, long-term growth. After all, every business exists to make profit through sales and customer retention.
An experiential training event for Senior Sale Managers, Managers, and Sales Representatives who want to know how to achieve lasting success through a strategic approach to sales and customer services.
Sales and customer service teams need to be strategic assets that provide sustainable and integrated long-term growth. This involves aligning sales and customer service activities with the strategic goals and managing the relationships with other departments so that conflicts and tensions don’t develop.

Key course topics

Being Strategic
Sales Strategy & Sales Tactics
Customer Service Mastery
Delivering Excellent Customer Service
Dealing With Difficult Customers
Delivering Excellent Customer Service
Dealing With Difficult Customers

Course Outcome

Participants will gain a clear understanding of how to align sales activities with the strategic goals of the firm, learn how to manage the tension that exists between marketing and sales, gain a greater appreciation of the need for an integrated approach to linking one’s go-to-market strategy with the overall organisational strategy, and master the importance of developing comprehensive sales strategies.

How long?

3 days
09:00–17:00